Frequently Asked Questions About The Row Bags
These are the questions that come up most often about the row bags, answered with what can actually be verified. Treat each figure throughout as an observed 2026 market price recorded in September of that year rather than an official price list, since the brand publishes none. Where something is reported but unconfirmed, that is said plainly rather than smoothed over. Where a figure comes from a resale report, it describes observed market behaviour and is not investment advice. This covers bags alone, so ready-to-wear and footwear are left out. Assertions that are widely repeated but cannot be checked are omitted.
Who owns The Row, and where does production happen?
The Row was started in 2006 by Mary-Kate and Ashley Olsen and is headquartered in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name derives from Savile Row in London. Bags are made in Italy, and the brand prints Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries are not verifiable. Boutiques it operates directly are found in Los Angeles, New York, London, Paris and Amagansett.
Why is there no logo on the bags?
Exterior logo plaques, branded hardware and monogram prints appear nowhere in the range. Identification runs on silhouette, proportion and construction instead. Every bag carries a small, discreet exterior stamp, typically low on the side where it blends into the leather, plus a second stamp inside. Hardware is palladium-plated and finished matte or brushed, so it reads as weight rather than shine. In place of logo jacquard, you find nappa, shop now lambskin, calfskin and cotton herringbone, since linings count as luxury materials in their own right. The practical upshot is that you cannot identify one of these bags from across a street, which for many buyers is the point.
What does a The Row bag cost?
There is no official price list, because the brand publishes none, so every figure here is an observed 2026 market price. Observed prices ran from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. Think in three bands: entry, roughly $590 to $1,500; middle, roughly $1,550 to $3,500; top, roughly $3,600 to $6,900. Material shifts the price more than size does. Opt for suede and you face a consistent premium over calfskin in the same silhouette. Because retailer prices vary and stock, currency and season all move the figure, the table is a snapshot, not a quotation.
| Bracket | 2026 observed range | Representative models |
|---|---|---|
| Opening | $590–$1,500 | Double Travel Wallet $590, Boone Tote $900, 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390 |
| Mid tier | $1,550 to $3,500 | Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900, Bourse Clutch $1,590, Park totes in all sizes |
| Upper band | $3,600–$6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| Suede premium | Silhouette by silhouette | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Is the Margaux discontinued?
No one outside the company knows, and the brand has stayed silent. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is reported everywhere but has never been officially confirmed by the brand. The two claims are not the same thing, and any article merging them goes beyond the evidence. In practice the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Absent word from the brand, the status stays unresolved.
What separates the Soft Margaux from the original Margaux?
The Soft Margaux is a redesign rather than a rename. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are the additions against the original. Soft Margaux 10 was observed at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. Sources mention a Soft Margaux 15 at about $4,700; the figure remains unconfirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.
Why do the model names have numbers in them?
The number is the bag’s width in inches, not a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. That makes comparison unusually easy, since two bags sharing a number occupy roughly the same width. A leather-and-canvas Margaux 17 is listed by a major retailer at approximately 17 x 12 x 9 inches, although the price is not verified. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Reading both conventions tells you nearly everything you need before handling the bag.
How do I authenticate a The Row bag?
There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. In its place, authentication is physical. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. Check the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 get past photographs, so in-hand checks and platform authentication are what sources recommend.
- Serial numbers, date codes and authenticity cards do not exist here
- Even stitching density and clean hand-painted edges
- Interior stamp crisp and centred, reading Made in Italy
- Matte or brushed fittings that close with precision
- A shape that holds when the bag is empty
Do The Row bags retain value on the secondary market?
On observed market behaviour they have, but this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report recorded the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. At model level the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. Fashionphile resale has been reported up about 44% year over year, which is a softer data point. Nothing here is uniform: black and neutral calfskin hold the value, while canvas, nylon, sisal and seasonal colours discount.
Where can I buy The Row bags?
For a direct purchase, you have the brand’s own webstore and its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand stockists confirmed as carrying the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. If you want off-price and archive stock, The Outnet is where discontinued styles often surface. Secondary-market trading goes through Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference. Poshmark, eBay and Mercari are also options; sources flag the first two as higher counterfeit risk. Since at least one non-official site uses the brand’s name, anyone searching for the row for sale should make sure they are on the brand’s own store before buying direct.
What is the right way to care for one?
The guidance below is material-appropriate and general, rather than instruction from the label, since no brand-issued care protocol exists. Whatever the material, do not risk overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Calfskin and grained finishes take buffing with a soft dry cloth, with neutral conditioner used sparingly. Mostly used as linings, nappa and lambskin are exceptionally soft and mark easily, so a dry cloth and no over-conditioning. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Hardest to rescue are raffia, sisal, canvas and silk or satin pieces: spot-clean only, and expect no forgiveness where water is concerned.
