Frequently Asked Questions About The Row Bags
Here are the most common questions about the row bags, answered using only what stands up to checking. Treat every price here as an observed 2026 market price recorded in September of that year rather than an official price list, since the brand publishes none. Where something is reported but unconfirmed, that is said plainly rather than smoothed over. Where a figure comes from a resale report, it describes observed market behaviour and is not investment advice. Only bags are covered; ready-to-wear and footwear sit outside the scope. Claims that circulate widely but cannot be checked have been left out.
Who is behind The Row, and where are the bags made?
Mary-Kate and Ashley Olsen founded The Row in 2006, and the company is based in New York City. Tribeca has housed the design studio since 2012; a Paris office opened in 2011 and a London office followed in 2019. London’s Savile Row lends the name. Bags are made in Italy, and the brand prints Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries are not verifiable. Los Angeles, New York, London, Paris and Amagansett all hold an own-name boutique.
Why do the bags carry no logo?
There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Identification works through saint laurent silhouette, proportion and construction instead. A small, discreet exterior stamp is placed on each bag, generally low on the side where it blends into the leather, and a second stamp sits inside. Hardware is palladium-plated and finished matte or brushed, which means it registers as weight rather than shine. Linings are proper materials in their own right, specifying nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. Nobody will recognise the bag from the other side of the road, which is the whole attraction for many buyers.
How much should you expect to pay for a The Row bag?
Since the brand publishes no price list, every figure here is an observed 2026 market price rather than an official one. The observed range went from $590 for a Double Travel Wallet up to $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500, and top at roughly $3,600 to $6,900. What you pay depends on material more than size. Choose suede and you face a consistent premium over calfskin in the same silhouette. Treat the table as a snapshot rather than a quotation: retailer prices vary, and stock, currency and season all shift the figure.
| Bracket | Observed range, 2026 | Typical models |
|---|---|---|
| Opening | $590–$1,500 | Double Travel Wallet $590, Boone Tote $900, 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390 |
| Middle | $1,550 up to $3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| Upper band | $3,600–$6,900 | Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650 |
| The suede premium | Depends on the silhouette | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Is the Margaux discontinued?
The honest answer is that nobody outside the brand knows, since the brand has not said. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is reported everywhere but has never been officially confirmed by the brand. The two are separate: merging them goes beyond the evidence. The original now changes hands on the secondary market, where the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. Absent word from the brand, the status stays unresolved.
How does the Soft Margaux differ from the Margaux?
What you have here is a reworking, not a rename. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are the additions against the original. At an observed $3,650, Soft Margaux 10 comprises 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is said to be about $4,700, though that figure has not been confirmed. Recorded at $4,900, the Margaux Shoulder 12 is a separate shape, marked out by a lambskin lining and elongated tubular handles.
What do the numbers in the model names mean?
The number is the bag’s width in inches, rather than a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Comparison becomes straightforward as a result: two bags with the same number take up roughly the same width. The Margaux 17 exists in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price is not verified. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Learn both conventions and you know most of what you need before the bag is in front of you.
How do you authenticate a The Row bag?
The brand runs no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Authentication is physical instead. Even, machine-precise stitching with no fraying or wandering lines is the standard, as are hand-painted edges with no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.
- No serial numbers, date codes or authenticity cards exist
- Stitching of even density, with clean hand-painted edges
- Crisp, centred interior stamp reading Made in Italy
- Brushed or matte hardware and a precise action on closing
- Shape that survives being emptied
Do The Row bags keep their value?
They have on observed market behaviour; that is description rather than investment advice, and past figures forecast nothing. In the Rebag CLAIR 2025 report, the brand hit 97% value retention, its first appearance in the unicorn tier of 85% and above, with only Telfar, Hermes and Goyard ahead. Results by model spread: 146% for the N/S Park Tote, the report’s strongest, 107% for the Margaux Tote and 106% for the Half Moon shoulder. The same report put the Hermes Kelly Mini II at 282% and Goyard at 123%, for comparison. Among the softer numbers is Fashionphile resale reported up about 44% year over year. Canvas, nylon, sisal and seasonal colours sell down, so the strength is concentrated in black and neutral calfskin rather than the line as a whole.
Where do you buy The Row bags?
To buy direct, there are the brand’s own webstore and its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface on it. Across the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari also carry them, though sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so check you are on the brand’s own store before buying direct.
How should I care for one?
The guidance below is material-appropriate and general, rather than instruction from the label, since no brand-issued care protocol exists. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Calfskin and grained finishes take buffing with a soft dry cloth, plus neutral conditioner used sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. The most fragile material in the line is suede: a suede brush only, and no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces can be spot-cleaned but are least forgiving to water and least serviceable.
